What’s the Significance?

Everybody knows that things are changing fast these days. But a healthy skepticism is in order with respect to the perpetual hype machine that warns: “adopt technology x or be left behind!” By all means, get on Twitter, YouTube, Pinterest, and any other channel you have the time, inclination, and/or motive to explore. But when you’ve got an urgent message to communicate to the world, consider your unique talent as a storyteller – is it your voice? your words? your PowerPoint jujitsu? Then put yourself in the shoes of the recipient. Imagine what it feels like to receive this message from you as a tweet, a live talk, a 300 page tome, or a blog post.

For Abumrad, the goal is to lead listeners to those moments of wonder you experience as a kid in grade school, when you’re understanding something really big for the first time. With his composer’s ear and the unique properties of radio, a sound-only medium has been the ideal creative playspace. It has enabled him to invent an entirely new form of storytelling – one that incorporates 21st century technology, but derives its power from the oldest communications technology known to man – the human voice.

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