What do Fair Game, The Social Network, Jackass 3D and the upcoming drama Rabbit Hole have in common? All of them were shot with the RED ONE digital camera, a game-changing device that’s revolutionizing the way films are made. The RED is the first digital cinema camera to achieve 4k resolution, twice as good as high-definition and on par with 35-mm film, the traditional gold standard in image-making. The RED isn’t the only one of its kind but its 4.5 kilogram size, reasonable cost and high resolution have made it a favourite toy of contemporary filmmakers.