After three men who each believed he was Jesus Christ were made to live together as a psychological experiment, psychologists better understand the nature and limits of identity. “You oughta worship me, I’ll tell you that!” one of the Christs yelled. “Since there is only one Son of God, says the good book, anyone who believed himself to be Jesus would suffer a psychological affront by the very existence of another like him,” writes Vaughan Bell for Slate.com. The experiment, however, demonstrated the strength and rigidity of identity constructions.