A number of high profile kidnappings of westerners and ongoing tensions between the government and insurgents makes it a market companies should approach with caution.
But its strategic importance in the region means it attracts significant development aid and with 23 million people it is the fastest growing democracy in the Middle East.
Despite its problems, Yemen is also trying to increase its trade links and bolster non-oil sectors of the economy and a small number of Scottish companies are already exploiting opportunities there.
Look, I don’t think this is a major magazine. But this is an article about Yemen that doesn’t a) mention that “there are three guns for every person!!!! OMG!; or b) say “the ancestral homeland of Osama bin Laden. I consider that a positive step.