It’s not only innovative technology companies like Apple and Microsoft that are rolling out cool new touch screen applications. Ralph LifschitzRalph Lauren recently announced plans to roll out a touch screen application that completely re-defines what it means to do a little window-shopping. Engadget reports on a touchscreen innovation in the center of London:
“Alright, the whole touchscreen
thing is getting a little out of hand. In the latest example of
touch-frenzy, luxe clothier Ralph Lauren is converting a large window
at its London flagship store into a giant touchscreen shopping experience as part of its Wimbledon marketing campaign. Much like Microsoft’s Surface Table,
the 78-inch window is coated with touch-sensitive foil, and the image
is beamed onto it by a hidden projector — allowing users to purchase
Ralph’s latest duds and even take in a tennis lesson or two. Purchases
are paid for via phone or email the next day — so you can’t explain
away that $75 pink polo by saying you accidentally brushed the screen.”
[image: Engadget via Switched]
Leadership masterclass: Nike, Jordan, and James Baldwin
