Why Apple is So Seductive: NPR’s On the Media on How Journalists Immediately Fell in Love with the iPhone

By far, the most successful buzz marketing campaign of the past decade has been Apple’s ability to dominate news coverage with the release of their latest i-products. NPR’s On the […]

by

Matthew C. Nisbet

August 16, 2010

By far, the most successful buzz marketing campaign of the past decade has been Apple’s ability to dominate news coverage with the release of their latest i-products. NPR’s On the Media interviews Wired columnist Pete Mortenson on how Apple gets journalists and news organizations to do their PR for them, heralding new products as page one news. Just press play above to listen.

Matthew C. Nisbet

Associate Professor of Communication, Northeastern University

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