YOU TUBE AS STRATEGIC COMMUNICATION: Video Site Emerges as New Vehicle for Targeting Audiences; Examples Include Magnifying the Inhofe Hype; Targeting Teens with Anti-Drug Commercials; and Promoting Documentaries

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YOU TUBE AS STRATEGIC COMMUNICATION: Video Site Emerges as New Vehicle for Targeting Audiences; Examples Include Magnifying the Inhofe Hype; Targeting Teens with Anti-Drug Commercials; and Promoting Documentaries

by
Matthew C. Nisbet
August 16, 2010

Matthew C. Nisbet

Associate Professor of Communication, Northeastern University

Full Profile
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Leadership masterclass: Nike, Jordan, and James Baldwin
George Raveling — the iconic leader who brought Michael Jordan to Nike — shares with Big Think a lifetime of priceless wisdom learned at the crossroads of sports and business.
14 articles
Man in glasses and a brown jacket with a serious expression; the background features a blue overlay adorned with white sports strategy symbols and a cheering crowd. It's reminiscent of a Coach Raveling masterclass, where every move is meticulously planned.

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