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Charles Duhigg
Writer, The New Yorker Magazine
Charles Duhigg is a Pulitzer Prize-winning journalist and the author of The Power of Habit, which spent over three years on bestseller lists and has been translated into 40 languages, and Smarter Faster Better, also a bestseller. Mr. Duhigg writes for The New Yorker magazine and is a graduate of Yale University and the Harvard Business School. He has been a frequent contributor to CNBC, This American Life, NPR, The Colbert Report, NewsHour, and Frontline.
He was also, for one terrifying day in 1999, a bike messenger in San Francisco.
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The cue and the reward become neurologically intertwined until a sense of craving emerges that drives your behavior.
Scientists have now studied it in the last decade or 15 years, and the reason why AA works is that it adheres to the Golden Rule of Habit Change.