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Christian Madsbjerg
Christian Madsbjerg is cofounder of the consulting firm ReD Associates and the author of Look: How to Pay Attention in a Distracted World. His work has appeared in The Wall Street Journal, The Atlantic, Financial Times, The Washington Post, and Bloomberg Businessweek.
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The idea is to study the thing itself — be it a work of literature, death, family, a car, a vaccine, or the hospital — without preconceived notions, trendy easy answers, or dogma imposed on it.