Dave Alred

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Dave Alred

Dr Dave Alred MBE is an elite performance coach who has worked with some of the biggest names in sport. He is the author of The Pressure Principle.

Everything Articles
A cracked egg under pressure supports a large blue rock, surrounded by a cheering crowd in black and white.
Business
Why defining “pressure” can help you de-stress like an elite athlete
Professional sport is a hotbed of "performance anxiety” — and to start managing pressure in all settings, we need to properly define it.
Dave Alred
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