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David Ropeik
Retired Harvard Instructor, Author
David Ropeik is an award-winning broadcast journalist, a Harvard instructor, and an international consultant in risk communication and risk perception. He’s also the author of How Risky Is It, Really? Why Our Fears Don’t Always Match the Facts.
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It is not overstating it to say that the world will be watching Washington these next couple weeks, nervously, since the global economy relies on the full faith and […]
We weigh choices about risks against the associated benefits, and the bigger the benefits, the less we worry about the risk.
Jean Jacques Rousseau called cities “…the abyss of the species“. Well, they may not be that bad, but with their crowding and competition and noisy get-ahead in-your-face rat race environments, […]
Don’t pick on the sprouts, and don’t even pick on Organic. The danger here is the way you and I perceive and respond to risk, a subconscious decision-making process that often works well, but which sometimes can create risks all by itself.
Presuming we can be über rational about risk denies the reality of the risks that arise because we CAN’T be.