Fergus Craik and Larry Jacoby

Fergus Craik and Larry Jacoby

Fergus Craik and Larry Jacoby

Illustration of a conceptual model showing factors like novelty, surprise, importance, emotion, flashbulb memories, and overt rehearsal linked to memory retention, symbolized by a brain icon.
An excerpt from “Memory,” a primer on human memory, its workings, feats, and flaws, by two leading psychological researchers.