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Fredrik Eklund
Author, “The Sell”
Fredrik Eklund is a New York-based real estate broker and one of the stars of Bravo's Million Dollar Listing New York. He is the author of a best-selling book The Sell: The Secrets of Selling Anything to Anyone. Eklund has closed over $2 billion worth of residential real estate. He was previously an IT entrepreneur in his native Sweden. You can follow Eklund at Twitter (@FredrikEklundNY), Instagram, and Facebook.
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2mins
Authenticity is hugely important when building your own brand. Don't aspire to be something you're not. Brand "you."
2mins
Top New York real estate broker Fredrik Eklund explains the mindset necessary to enter in negotiations and how a savvy negotiator uses tension to his or her advantage.