Geoff Wardle

Geoff Wardle

Director of Advanced Mobility Research, Art Center College of Design

Geoff Wardle is Director of Advanced Mobility Research at Art Center College of Design in Pasadena, California. Educated first as a vehicle engineer and then as an automotive designer at the Royal College of Art in London, Geoff has had extensive experience as a professional vehicle designer across four continents and remains a passionate car enthusiast. However, because of his career in the automotive industry, Geoff became increasingly concerned about the future sustainability of this industry, personal mobility and transportation in general. With more than a decade of full-time involvement with Art Center’s Transportation Design department, in California and in Europe, Wardle has been a continual advocate for transportation designers becoming far more concerned and involved with the many other disciplines that make up mobility in its entirety, particularly in the urban environment.

5mins
Game changers that we see in mobile communication can really displace some of the need to move ourselves around.
3mins
In the future, commuting to work will be rare.
6mins
Geoff Wardle and Dave Meyers put together an organization that promotes openness and collaboration.
6mins
Why do we haul around ourselves in a vehicle that is 20 times our own weight because it’s got three, four, five, six, or seven empty seats?
11mins
Can consumers rid themselves of the “car or nothing” mentality?
3mins
People need to feel that they have the level of control over their journey as if they used a car.
5mins
Automobiles get all the passion in the design world. Designers need to export that passion to other modes of transportation.
35mins
A Conversation With the Director, Advanced Mobility Research, Art Center College of Design.