Jeremy Kourdi

Middle-aged man with short gray hair, smiling and wearing a dark blue button-up shirt, posed against a plain beige background.

Jeremy Kourdi is an executive consultant, founder of Kourdi Associates, and the co-author of 50 Ideas That Changed the World of Work.

Everything Articles

Abstract illustration of tall, grid-patterned skyscrapers interspersed with textured blue marble-like panels evokes a sense of innovation, reminiscent of a blue ocean strategy, set against a light background.

Business

“Blue ocean strategy”: The red thread connecting Apple with Yellow Tail

When organizations focus on finding new markets, the returns can be spectacular — as a case study from Australia perfectly illustrates.

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