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Joseph F. Coughlin
Director of the MIT AgeLab
Joseph F. Coughlin is director of the Massachusetts Institute of Technology AgeLab (http://agelab.mit.edu). His research explores how demographic change, technology and consumer behavior drive innovations in business and society. Coughlin teaches in MIT's Department of Urban Studies and Planning and the Sloan School's Advanced Management Program. He is author of the new book The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market (Public Affairs, 2017).
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Innovative product design is increasingly crucial as the generally educated and wealthier boomer consumer rises to the fore of the marketplace with a lifetime of technology experience and rising expectations […]
Ironically, the growth of new disruptive technologies is only rivaled by the growth of disruptive demographics in an aging marketplace. These two forces collide and are reconciled by designers on […]
The iPad. It’s new. It’s cool. And, it’s a terrific designexperience that is likely to excite and delight your grandmother…and you. It isa stellar example of what designers should consider […]
This is the second of afive-part interview of Joseph Coughlin on disruptive demographics and businessinnovation conducted by Rohit Sakhuja on WMBR MIT Radio’s Paradigm Shifts program. Inthis segment Coughlin envisions […]
Who is online? As thefigure shows, the majority of adults from 18 to 50 are living some form of digitallife. Even older adults 65 and older are growing in numbers […]
Product development and launch was easier when the consumer was young enough to see everything as new and novel. While admittedly fast moving and hard to keep, the ‘tween through […]
Family caregiving is a privatejob of love and work. Recently it has been getting public agenda status from anunexpected industry – financial services. While caregiving is a well studiedtopic among […]