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Joseph F. Coughlin
Director of the MIT AgeLab
Joseph F. Coughlin is director of the Massachusetts Institute of Technology AgeLab (http://agelab.mit.edu). His research explores how demographic change, technology and consumer behavior drive innovations in business and society. Coughlin teaches in MIT's Department of Urban Studies and Planning and the Sloan School's Advanced Management Program. He is author of the new book The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market (Public Affairs, 2017).
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Aging is not for wimps. Think about it. As you change your environment remains the same. Your kitchen cabinets are still the mess they were, but now the height seems […]
If you are in the housing and real estate development business, an investor or simply thinking about your own housing options the baby boomers are shaping your future fortunes again […]
Older workers are news these days. Consider two contrasting New York Times stories reported on the same day. Nelson Schwartz writes in Easy Out the Gray-Haired. Or Not., that older […]
Marketers and product developers are showing new interest in older consumers. That interest must include more than simply dusting off brands and banking on fond memories. Many brand strategists hold […]
Aging is new. Lifespans today in the industrialized world are 30-40 years more than they were 100 years ago. Older adults are among the fastest growing cohorts in developing economies. […]
It’s Mother’s Day. Are you thinking about mom? No, not because it’s Mother’s Day, but because mom is a trendsetter a virtual thermometer of what’s hot and what’s not. I […]
Change is good. It introduces the new and tests the assumptions of the old. I have made a change in the publishing strategy of disruptivedemographics.com. Beginning May 2011 ‘Disruptive Demographics’ will […]