Judd Kessler

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Judd Kessler

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Judd Kessler is the Howard Marks Endowed Professor at the Wharton School of the University of Pennsylvania and the author of the book Lucky by Design: The Hidden Economics You Need to Get More of What You Want.

Everything Articles
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Books
How to navigate the hidden economics of waiting in line
In this excerpt from "Lucky By Design," Judd Kessler explains how opportunity costs shape our choices and why time is the real price we pay.
Judd Kessler
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