Martin Reeves

Martin Reeves

A person wearing glasses and a dark sweater over a white shirt against a dark background.

Martin Reeves is chairman of the BCG Henderson Institute, and the co-author of Like: The Button That Changed The World

Illustration of a thumbs up and thumbs down, resembling a like button and dislike button, on a black background, both partially covered with red scribble marks.
Will platforms continue to offer the like button as an all-purpose tool — or will each of the button’s various functions exist in new forms?