Simon Sinek

Simon Sinek

Ethnographer and Author, “Start With Why” and “Leaders Eat Last”

A man with short brown hair and glasses wearing a dark button-up shirt stands against a plain light background.

Simon Sinek is an unshakable optimist who believes in a bright future and our ability to build it together. He discovered remarkable patterns in how the greatest leaders and organizations think, act, and communicate. Sinek may be best known for popularizing the concept of “Why” in his first TED Talk in 2009. It rose to become the third most-watched talk on TED.com, with over 40 million views and subtitled in 47 languages. Sinek is the author of multiple bestselling books, including Start With Why, Leaders Eat Last, Together is Better, Find Your Why, and The Infinite Game.

Living your dream job has nothing to do with the specifics of the job.  It has to do with the fulfillment that you get from that job.
Tony Robbins says, "most people over-estimate what they can do in a year and under-estimate what they can do in a lifetime."
2 min
While 90 percent of American workers report feeling unfulfilled by their jobs at the end of the day, Simon Sinek has articulated a strategy for reversing that.