SPARKS & HONEY CULTURAL STRATEGISTS

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SPARKS & HONEY CULTURAL STRATEGISTS

Your source for staying current with the latest high energy emerging trends shaping business and pop culture.

We leverage a proprietary Cultural Listening and Mapping platform, that identifies cultural bursts in real time, scores their energy level, projects their lifespan and analyzes their cultural resonance. Our unique process helps brands remain in sync with culture and make more strategically informed business decisions across disciplines including marketing, communications, product development and long term planning.  

Through a combination of real-time monitoring of fast-moving culture and the comprehensive identification and analysis of longer-term trends, sparks & honey accelerates, hijacks, and ultimately ignites culture on behalf of clients.

AdAge named sparks & honey as 1 of 10 Top Agencies to Watch in 2014.

 

Everything Articles
Near Death Experiential and Our Increasingly Strange Future
Expect haunted houses, roller coasters, or puzzle rooms that can quite literally scare you to death (after you’ve signed the waiver) and marketing that’s so in your face, it could kill you.
SPARKS & HONEY CULTURAL STRATEGISTS
Anatomy of a Meme: From Inside Joke to Viral Celebrity
Though memes have made their way into mass culture, they will likely remain more surprise than science.
SPARKS & HONEY CULTURAL STRATEGISTS
The Future of Sex is Buried in the Sock Drawer
The future of sex is here, or at least it could be, technically speaking.
SPARKS & HONEY CULTURAL STRATEGISTS
On Data Horticulture
“The last decade has been about sharing. The next decade will be about protecting.” - Dave Pell.
SPARKS & HONEY CULTURAL STRATEGISTS
What’s the Future of the Sharing Economy?
Where is the Collaborative Economy heading and what value will it bring to business, brands and customers of the future? 
SPARKS & HONEY CULTURAL STRATEGISTS
Struggling to Stay Relevant? Incorporate these Four Cultural Marketing Concepts
As technology and media continue to evolve at an exponential rate, marketers and consumers alike have started to adopt new practices and behaviors to ensure that they keep pace.
SPARKS & HONEY CULTURAL STRATEGISTS
Have We Reached Peak Cronut?
Traditionally, cultural waves around food would take a much longer time to spread, generate hype and spawn imitators and fade out-  but not at the breakneck pace that we are witnessing in 2013. 
SPARKS & HONEY CULTURAL STRATEGISTS
Bartering With Personal Data: In the Future, Everyone Will be Private For 15 Minutes
Though the subculture of privacy enthusiasts will strengthen, don’t expect it to grow significantly or to influence mainstream behaviors in any major way.
SPARKS & HONEY CULTURAL STRATEGISTS
Are Cyborgs the Next Step in Human Evolution?
If your smartphone is glued to your hand, then, we believe you are already a kind of Cyborg.
SPARKS & HONEY CULTURAL STRATEGISTS
Time To Get Dirty: Harvesting Ancient Wisdom
The microbial pendulum is swinging back in the direction of embracing germs, and harvesting ancient wisdom into the mass personalization of microbial harmony.
SPARKS & HONEY CULTURAL STRATEGISTS
Humans: 10% Human and 90% Bacterial
We now understand that humans are 90% microbial but only 10% human. 
SPARKS & HONEY CULTURAL STRATEGISTS
Hacking Healthcare: How Technology is Making Us All Citizen Doctors
The future of medicine is predictive, personalized, preventative and is moving from being episodic and reactive to continuous and proactive.
SPARKS & HONEY CULTURAL STRATEGISTS
3D Printing and the 21st Century Blacksmith
Today's “blacksmith” is a skilled designer/3-D Printer with highly developed skills in CAD design who is able to help locals prototype and create custom products that they concept for various uses.
SPARKS & HONEY CULTURAL STRATEGISTS
Drop Out Now: The Only Way to Get an Education is to Hack it.
Learning is no longer a singular event, but rather an ongoing project to keep yourself updated with the latest skills and knowledge.
SPARKS & HONEY CULTURAL STRATEGISTS
Imagine No Possessions: In the Future, We’ll Share Everything
In the second installment of our “8 Trends That Will Shape Humanity” series, we look at the rise of the "city state" and how the coming consolidation of humanity into cities will change life for residents of these massive urban hubs.
SPARKS & HONEY CULTURAL STRATEGISTS
Technology & Innovation
8 Exponential Trends That Will Shape Humanity
Our global society has entered a period of accelerated change, and these changes are reshaping entire industries, economic models and institutions. Our blind spot comes from the fact that we […]
SPARKS & HONEY CULTURAL STRATEGISTS
Take A Peek Into The Future: 3 Things to Look for When Hiring a Trend Forecaster
The future is coming and it’s coming at a fast and furious pace. How can brands keep up with this ever-accelerating velocity of disruption? A recent article in Fast Company explores […]
SPARKS & HONEY CULTURAL STRATEGISTS
The Red Equal Sign: How The Modern Family is Evolving
If you went on Facebook yesterday, it may have appeared that everyone’s profile had suddenly gotten hacked. Your timeline was probably awash in a sea of red equal signs or […]
SPARKS & HONEY CULTURAL STRATEGISTS
From Gamification to Shamification
Gamification, using game mechanics to improve learning, engagement and behavior change, has been a trend for a long time now. Make it a game! Everything from fitness to work to […]
SPARKS & HONEY CULTURAL STRATEGISTS
Meditation Is the New Yoga: Bringing Mindfulness Into the Workplace
“If You’re Too Busy To Meditate, Read This,” proclaimed a wildly popular Harvard Business Review story a few months ago. It was but one data point we observed as we […]
SPARKS & HONEY CULTURAL STRATEGISTS
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