SPARKS & HONEY CULTURAL STRATEGISTS

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SPARKS & HONEY CULTURAL STRATEGISTS

Your source for staying current with the latest high energy emerging trends shaping business and pop culture.

We leverage a proprietary Cultural Listening and Mapping platform, that identifies cultural bursts in real time, scores their energy level, projects their lifespan and analyzes their cultural resonance. Our unique process helps brands remain in sync with culture and make more strategically informed business decisions across disciplines including marketing, communications, product development and long term planning.  

Through a combination of real-time monitoring of fast-moving culture and the comprehensive identification and analysis of longer-term trends, sparks & honey accelerates, hijacks, and ultimately ignites culture on behalf of clients.

AdAge named sparks & honey as 1 of 10 Top Agencies to Watch in 2014.

 

Everything Articles
What the Election Results Mean For America’s Future
The 2012 election was game changing for America, producing groundbreaking shifts involving social issues, such as the legalization of same-sex marriage, and recreational marijuana use, and historical milestones for women […]
SPARKS & HONEY CULTURAL STRATEGISTS
Data-Driven Discovery Is the Future of Advertising
For several weeks leading up to yesterday’s election the forecasters were at odds. While traditional polls and pundits predicted an election that was “too close to call,” as noted today […]
SPARKS & HONEY CULTURAL STRATEGISTS
Capitalizing on the New Normal
As we detailed in our New Social Systems Deep Dive report, a growing mistrust of institutions is driving a seismic shift in values in the United States.  As Americans look […]
SPARKS & HONEY CULTURAL STRATEGISTS
Turning Memes into Gold: An Interview with Ben Lashes, the World’s Premier Meme Agent
From Fortune 500 companies to Presidential campaigns, it seems everyone has bought into the power of memes to move a message.  And nobody bought in earlier than Ben Lashes, the […]
SPARKS & HONEY CULTURAL STRATEGISTS
Technology & Innovation
Kidult Vs. Adult: America’s Next Great Divide?
With Big Bird’s surreal moment in the national spotlight, last Wednesday evening marked not only the first Presidential Debate of 2012 but also America's first national political Kidult moment. 
SPARKS & HONEY CULTURAL STRATEGISTS
Bre Pettis on The Disruptive Future of 3D Printing
There are few trends in the "maker movement" that have the potential to disrupt traditional industries, economies and the wider culture than 3D Printing.
SPARKS & HONEY CULTURAL STRATEGISTS
Power Woman, Meet the New Masculinity
In our last post, Meet The New “Power Woman,” we discussed the emergence of the Power Woman as a positive archetype in popular culture and we also pointed to the changing roles […]
SPARKS & HONEY CULTURAL STRATEGISTS
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