SPARKS & HONEY CULTURAL STRATEGISTS

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SPARKS & HONEY CULTURAL STRATEGISTS

Your source for staying current with the latest high energy emerging trends shaping business and pop culture.

We leverage a proprietary Cultural Listening and Mapping platform, that identifies cultural bursts in real time, scores their energy level, projects their lifespan and analyzes their cultural resonance. Our unique process helps brands remain in sync with culture and make more strategically informed business decisions across disciplines including marketing, communications, product development and long term planning.  

Through a combination of real-time monitoring of fast-moving culture and the comprehensive identification and analysis of longer-term trends, sparks & honey accelerates, hijacks, and ultimately ignites culture on behalf of clients.

AdAge named sparks & honey as 1 of 10 Top Agencies to Watch in 2014.

 

Everything Articles
Imagine No Possessions: In the Future, We’ll Share Everything
In the second installment of our “8 Trends That Will Shape Humanity” series, we look at the rise of the "city state" and how the coming consolidation of humanity into cities will change life for residents of these massive urban hubs.
SPARKS & HONEY CULTURAL STRATEGISTS
Technology & Innovation
8 Exponential Trends That Will Shape Humanity
Our global society has entered a period of accelerated change, and these changes are reshaping entire industries, economic models and institutions. Our blind spot comes from the fact that we […]
SPARKS & HONEY CULTURAL STRATEGISTS
Take A Peek Into The Future: 3 Things to Look for When Hiring a Trend Forecaster
The future is coming and it’s coming at a fast and furious pace. How can brands keep up with this ever-accelerating velocity of disruption? A recent article in Fast Company explores […]
SPARKS & HONEY CULTURAL STRATEGISTS
The Red Equal Sign: How The Modern Family is Evolving
If you went on Facebook yesterday, it may have appeared that everyone’s profile had suddenly gotten hacked. Your timeline was probably awash in a sea of red equal signs or […]
SPARKS & HONEY CULTURAL STRATEGISTS
From Gamification to Shamification
Gamification, using game mechanics to improve learning, engagement and behavior change, has been a trend for a long time now. Make it a game! Everything from fitness to work to […]
SPARKS & HONEY CULTURAL STRATEGISTS
Meditation Is the New Yoga: Bringing Mindfulness Into the Workplace
“If You’re Too Busy To Meditate, Read This,” proclaimed a wildly popular Harvard Business Review story a few months ago. It was but one data point we observed as we […]
SPARKS & HONEY CULTURAL STRATEGISTS
A Day In the Life Of An Advertising Newsroom
During this year’s Super Bowl, brands like Oreo and Tide didn’t just stick to their traditional pre-planned paid advertising routine—they tried something new.  Along with six others, they flexed their […]
SPARKS & HONEY CULTURAL STRATEGISTS
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