The Dawn of Personalized Medicine

Conventional chemotherapy is like trying to turn off the lights in your kitchen by nuking your house. Personalized medicine will try to turn off the lights by flipping a switch.

by

March 18, 2011

Conventional chemotherapy is like trying to turn off the lights in your kitchen by nuking your house. Personalized medicine will try to turn off the lights by flipping a switch.

Francis Collins

Director, NIH

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Special Issue

Leadership masterclass: Nike, Jordan, and James Baldwin

George Raveling — the iconic leader who brought Michael Jordan to Nike — shares with Big Think a lifetime of priceless wisdom learned at the crossroads of sports and business.

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Man in glasses and a brown jacket with a serious expression; the background features a blue overlay adorned with white sports strategy symbols and a cheering crowd. It's reminiscent of a Coach Raveling masterclass, where every move is meticulously planned.

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