A great idea requires resilience, persistence, and effective marketing for success, as highlighted by former GE vice chair Beth Comstock, who defines a "changemaker" as someone willing to take risks to achieve their vision.

To engage your audience effectively, psychologist Robert Cialdini suggests using "pre-suasion" to prime them with subtle cues, ensuring they are receptive to your stories and emotional appeals.

George Raveling — the iconic leader who brought Michael Jordan to Nike — shares with Big Think a lifetime of priceless wisdom learned at the crossroads of sports and business.