Imagining Advertisements for Things We Really Need

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Imagining Advertisements for Things We Really Need
Alain de Botton
The word "ALONE" in large white letters on a purple background, with a sad person's face visible inside the letter "O.
2mins
The Well
So you spend a lot of time alone. Here’s why that’s not a bad thing.
Ethan Kross
Black and white illustration of a stylized human eye in the top left and a detailed depiction of an eyeball’s internal structure in the bottom right on a beige background.
2mins
The Well
What NASA is really looking for in space
Betül Kaçar 
A brown rock with two googly eyes attached to its upper half, set against a plain black background.
3mins
The Well
Are non-living things… evolving? Yes, says leading mineralogist
Robert Hazen
A person holding a match in front of a colorful background.
5mins
Perception Box
Are psychedelics really the key to expanding our consciousness?
James Fadiman
Unlikely Collaborators
Close-up of a painted eye on a textured surface, featuring green, white, black, and a small area of orange.
5mins
The Well
Why we want the wrong things
Luke Burgis
The text "8 BILLION" appears with an illustrated globe replacing the "O" in "BILLION" on a black background.
6mins
The Well
Humans & planet Earth: Do we really know our place?
Agustín Fuentes
4mins
Leadership
What the Navy’s TOPGUN program really teaches you
Guy Snodgrass
Black text on a beige background reads, "YOU ARE NOT YOUR GENETICS," styled like an eye chart with distance markers, challenging the idea that genetics alone define you.
The Well
Schools ignore genetics—and that’s actually a bad thing
Kathryn Paige Harden
John Templeton Foundation
Workforce automation
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Are robots really taking our jobs?
Jamie Merisotis
Lumina Foundation
rational thinking
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Feel first, think second: is our brain really cut out for the modern world?
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Neil Irwin
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Heather Heying
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Cory Booker
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Paul F. Tompkins
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Aaron Hurst
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Donald Hoffman
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Steven Pinker
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Sally Susman
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Eli Pariser
Charles Koch Foundation
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What did Neil Armstrong really say?
Mark Moring
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How doctors really decide who lives and who dies
Matt McCarthy
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This is not what an atom really looks like
Michelle Thaller
2mins
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There is no such thing as political neutrality
Martin Amis
4mins
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Should you invest in China’s stock market? Know this one thing first.
Weijian Shan
3mins
Hard Science
Michio Kaku: Let’s not advertise our existence to aliens
Michio Kaku

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