SPARKS & HONEY CULTURAL STRATEGISTS

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SPARKS & HONEY CULTURAL STRATEGISTS

Your source for staying current with the latest high energy emerging trends shaping business and pop culture.

We leverage a proprietary Cultural Listening and Mapping platform, that identifies cultural bursts in real time, scores their energy level, projects their lifespan and analyzes their cultural resonance. Our unique process helps brands remain in sync with culture and make more strategically informed business decisions across disciplines including marketing, communications, product development and long term planning.  

Through a combination of real-time monitoring of fast-moving culture and the comprehensive identification and analysis of longer-term trends, sparks & honey accelerates, hijacks, and ultimately ignites culture on behalf of clients.

AdAge named sparks & honey as 1 of 10 Top Agencies to Watch in 2014.

 

Everything Articles
Near Death Experiential and Our Increasingly Strange Future
Expect haunted houses, roller coasters, or puzzle rooms that can quite literally scare you to death (after you’ve signed the waiver) and marketing that’s so in your face, it could kill you.
SPARKS & HONEY CULTURAL STRATEGISTS
Anatomy of a Meme: From Inside Joke to Viral Celebrity
Though memes have made their way into mass culture, they will likely remain more surprise than science.
SPARKS & HONEY CULTURAL STRATEGISTS
The Future of Sex is Buried in the Sock Drawer
The future of sex is here, or at least it could be, technically speaking.
SPARKS & HONEY CULTURAL STRATEGISTS
On Data Horticulture
“The last decade has been about sharing. The next decade will be about protecting.” - Dave Pell.
SPARKS & HONEY CULTURAL STRATEGISTS
What’s the Future of the Sharing Economy?
Where is the Collaborative Economy heading and what value will it bring to business, brands and customers of the future? 
SPARKS & HONEY CULTURAL STRATEGISTS
Struggling to Stay Relevant? Incorporate these Four Cultural Marketing Concepts
As technology and media continue to evolve at an exponential rate, marketers and consumers alike have started to adopt new practices and behaviors to ensure that they keep pace.
SPARKS & HONEY CULTURAL STRATEGISTS
Have We Reached Peak Cronut?
Traditionally, cultural waves around food would take a much longer time to spread, generate hype and spawn imitators and fade out-  but not at the breakneck pace that we are witnessing in 2013. 
SPARKS & HONEY CULTURAL STRATEGISTS
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