With major films that include themes of science and technology, why not produce online and even syndicate, 1,000-2,000 word accessible and interesting “science reviews” of the film. In these reviews, there would be some countering or debunking (but not too much) of possible errors in the science, but far more importantly, the review would be a platform and launching pad for sparking interest among readers in the featured scientific field.

Consider the movie reviews a trusted “science information valet,” providing context but then hyperlinking to a wealth of other multi-media and science content rich information available online.