Katherine Melchior Ray

Katherine Melchior Ray

A woman with curly light brown hair, wearing a black blazer, stands indoors in front of a window with greenery visible outside.

Katherine Melchior Ray lectures on international marketing and leadership at UC Berkeley Haas School of Business. She is the co-author of Brand Global, Adapt Local.

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A book cover titled "Brand Global, Adapt Local: How to Build Brand Value Across Cultures" by Katherine Melchior Ray with Nataly Kelly, alongside the text "an excerpt from," highlighting insights on cultural intelligence.
Business
4 way leaders can supercharge their CQ: “Cultural intelligence”
To be culturally intelligent, you must be curious and open-minded — and the benefits can be transformative.
Katherine Melchior Ray
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