Katherine Melchior Ray

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Katherine Melchior Ray

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Katherine Melchior Ray lectures on international marketing and leadership at UC Berkeley Haas School of Business. She is the co-author of Brand Global, Adapt Local.

Everything Articles
Book cover with a blue background titled "Brand Global, Adapt Local: How to Build Brand Value Across Cultures" by Katherine Melchior Ray with Nataly Kelly, featuring insights on cultural intelligence, set on an orange background.
Business
4 way leaders can supercharge their CQ: “Cultural intelligence”
To be culturally intelligent, you must be curious and open-minded — and the benefits can be transformative.
Katherine Melchior Ray & Nataly Kelly
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