Obama Ad Primes the Supermarket Scanner from Campaign Lore while McCain Returns to the Wolves Metaphor

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Obama Ad Primes the Supermarket Scanner from Campaign Lore while McCain Returns to the Wolves Metaphor

As I wrote last month, one key advertising strategy for the Obama campaign is to use aspects of McCain’s background along with his media gaffes to paint the Republican nominee […]

by
Matthew C. Nisbet
August 16, 2010

Matthew C. Nisbet

Associate Professor of Communication, Northeastern University

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George Raveling — the iconic leader who brought Michael Jordan to Nike — shares with Big Think a lifetime of priceless wisdom learned at the crossroads of sports and business.
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Man in glasses and a brown jacket with a serious expression; the background features a blue overlay adorned with white sports strategy symbols and a cheering crowd. It's reminiscent of a Coach Raveling masterclass, where every move is meticulously planned.

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