Generation Y’s selfish desire for instant gratification has created political apathy and kept them from even the simplest gesture of completing the census form. “The adoption, or co-option, of marketing and consumer products into the lifestyle of the new hipster is why the movement has been accused of going nowhere, as it consumes rather than creates. But its mirroring tendencies are no surprise, given the postmodern environment, where the signifier takes precedence over the signified; that is, the product matters more than what it means.”