Richard Florida

Richard Florida

Director, Martin Prosperity Institute at the University at the Rotman School of Management

Richard Florida is author of the global best-seller "The Rise of the Creative Class." His latest books are the "The Great Reset," and "The Rise of the Creative Class Revisited," a revised and expanded tenth anniversary edition of his classic work.

He is also the author of "The Flight of the Creative Class" and "Cities and the Creative Class." His previous books, especially "The Breakthrough Illusion" and "Beyond Mass Production," paved the way for his provocative looks at how creativity is revolutionizing the global economy.

Florida is a regular correspondent for the Atlantic Monthly and a regular columnist for The Globe and Mail. He has written for The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe, The Economist, and The Harvard Business Review. He has been featured as an expert on MSNBC, CNN, BBC, NPR and CBS, to name just a few.

How do we get more and more people involved in creative class work using their minds, using their creativity?
Where we live structures so many of our other life options.  
2mins
More than ten years after the publication of his groundbreaking work of urban theory, “The Rise of the Creative Class,” Richard Florida is sticking to his assertion that the rising […]
4mins
The lesson of Toyota, which rippled throughout the auto industry, was that treating workers as collaborators is good not only for their self esteem, but for the financial health of […]
2mins
The changes to our urban and rural areas will reinvent our education system.
3mins
Industrialism taught us how to be wasteful of material and human resources. We need to get out of this mess.
3mins
Jane Jacobs once said: “When a place gets boring, even the rich people leave.” New York doesn’t have to worry.
2mins
Our geography is an economic and political geography. It’s a geography of class, it’s a geography of political partisanship, and it’s a geography of anger. That “worries the heck” out […]
8mins
Whether it’s in service, creative fields, or agriculture, people deserve work that’s meaningful, pays well and uses their skills.
11mins
Richard Florida worries about the notion that you can rebuild Detroit around an urban farm. Why would you turn a great city into a cornfield?
10mins
Forget the “American Dream” for home ownership. We need a system for a 21st Century that fits our flexible and mobile economy.
6mins
The U.S. hasn’t been making much of the possibilities brought by the downturn—but most other countries have been doing even less.
45mins
A conversation with the director of the Martin Prosperity Institute at the University of Toronto’s Rotman School of Management
7mins
Companies need to provide something more than a cool work environment to attract the new creative class.
9mins
Communities that allow self-expression will gain an entrepreneurial edge.
8mins
Why the local programs and approaches developed by Mayors Michael Bloomberg and Cory Booker should be models for the rest of the world.
8mins
Mass-production institutions have been broken for a generation now. Why doesn’t anyone want to fix them?
13mins
Our challenge is to improve the quality of service workers, says Richard Florida. Only then will we elevate jobs and create livelihoods for people.
7mins
The theorist of the “creative class” explains how the economic crisis has provided an “inflection point” that will generate a new class of thinkers.
A conversation with the bestselling author and leading expert on business and business sociology.