The New York Times paywall is costing the newspaper $40-$50 million to design and construct, Bloomberg has reported: “And it can be defeated through four lines of Javascript. That fact is both the problem and the opportunity of a leaky paywall. There is no one consistent, workable price for online news content. For the vast majority of people who read a news site, the price they’re willing to pay is zero; for a few, it’s something more. The key question of the Times paywall — and of any paywall, really — is how to maximize the revenue generated from those two extremes and the various gradations in between.”