Roger Martin

Business Strategy Expert

In 2017, Roger Martin was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.

Martin is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, and Ford.

Martin is a Professor Emeritus at the Rotman School of Management at University of Toronto, where he served as dean from 1998-2013. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.

His newest book is A New Way to Think: Your Guide to Superior Managerial Effectiveness. His previous twelve books include When More is Not Better, Creating Great Choices written with Jennifer Riel, Getting Beyond Better written with Sally Osberg, and Playing to Win written with A.G. Lafley, which won the award for Best Book of 2012-13 by the Thinkers50. He has written 32 Harvard Business Review articles.

Martin received his BA from Harvard College, with a concentration in economics, in 1979 and his MBA from the Harvard Business School in 1981. He lives in South Florida with his wife, Marie-Louise Skafte.

Everything Videos Articles

Sun Tzu: 4 battle principles for business leaders

Strategy advisor Roger Martin explains how 2,000 year old military thinking is useful in modern business strategy.

Innovation Is Too Essential for Businesses to Be Precious About

Innovation is not a romantic pursuit. The best disruptions happen on the front lines, not the sequestered labs of research and development departments.

Make a Little, Sell a Little: Let Creative People Prove Their Ideas Are Great

When large organizations bring in creative people they often want the outputs or the products of creative people, but are intolerant of the way the creative people operate.

Two Ways of Thinking that Are Essential for Modern Business

Analytical thinking is not so hot at creating something that does not now exist. Intuitive thinking is not so hot at keeping the trains running. And so you need a combination of those two things.

The Power of Changing The Way You Think

Roger Martin, Dean of the Rotman School of Management in Toronto, on the power of changing the way you think.

The Crisis of Meaning in the Millenial Workforce

It’s simply not inspiring to tell a millennial, “You’re coming to our company. You know what our company’s goal is? To maximize shareholder value,” says Roger Martin, Dean of the […]

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