Dov Seidman

Dov Seidman

Corporate Ethics Consultant

Dov Seidman is the author of the New York Times bestseller HOW: Why How We Do Anything Means Everything (Foreword by Bill Clinton). He has been called by FORTUNE Magazine “the hottest advisor on the corporate virtue circuit.”  

Leading companies such as  Disney, Dow Chemical, eBay, Johnson &  Johnson, Procter & Gamble,  Raytheon, and 3M turn to LRN to help management  govern more effectively  and workers do the right things the right way, even in  the most  challenging of situations. Dov is a Harvard Law School graduate who  also  earned a bachelor's and master's degree in philosophy from UCLA, and a BA with honors in philosophy, politics, and economics from Oxford University. He  has appeared on Charlie Rose and Good Morning  America. Dov became the exclusive corporate sponsor of the Elie Wiesel Foundation for Humanity Prize in Ethics in 2008.

Dov Seidman: My fundamental idea is that how is not an adverb.  It’s not a tactic. 
Every time we learn something it’s a journey.  We think we understand it, then we keep going, then we get confused again.  
Neuroscientists have since proven that trust is akin to a drug literally because oxytocin is released in the brain when someone feels that someone is trusting them. 
As the world has gone from connected to interconnected to interdependent, I believe we’ve entered a new era.
Inspirational leaders understand and can scale the distinction between doing something and, as capitalists, making money versus doing something in order to make money. 
The very idea that we can out-behave the competition, that we can be excellent and excel in our behavior, that behavior is the source of advantage is a brand new idea. 
How is a noun, a thing, an ethic of human endeavor, a platform for innovation, a lens through which we look at how we do what we do.
Being principled gives us the strength to do the right thing, the connecting thing, to enlist others in our endeavors even when it’s inconvenient, unpopular, dangerous and seemingly unprofitable in the short term.
2mins
How donut sellers in New York City, the rock band Radiohead and the country of Indonesia make breakthroughs by giving trust away.