Martin Gonzalez

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Martin Gonzalez is the co-creator of Google’s Effective Founders Project and the co-author of The Bonfire Moment.

Everything Articles

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Business

Why founders should fight hardwired “hyperbolic discounting”

Startup success can often hinge on a key lesson derived from behavioral science ... and Jerry Seinfeld's "Night Guy vs. Morning Guy" routine.

Martin Gonzalez

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