Turn out at this morning’s presentation at AAAS approached 200, and it looked like the auditorium was completely full. It’s a sign that interest in framing as a public engagement tool is really increasing. The Q&A session was a particular highlight for me, with many great comments and insights from attendees. I also really enjoyed the discussions before and after the talk. I will have a summary of the talk and some of the questions raised soon, but for now, AAAS has posted the lecture slides on their site.