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As we discuss in a current working paper, the "going broad" strategy of using entertainment media to reach wider audiences was first pioneered in the area of health. For example, […]
In June, I am headed to Denmark to speak at and participate in a unique conference organized by the Danish Association of Science Journalists. The one day conference titled "Dissensus […]
The publicity success of Darwinius masillae aka Ida continues on with Tuesday's New York Times story among the most blogged at the paper. The top 10 list as of this […]
Over at the NY Times'Opinionator blog, they provide a round up of commentary from science bloggers on Darwinius masillae aka Ida while also pointing to a revealing outing at the […]
So I scanned the reviews for director McG's Terminator Salvation at the Washington Post, New York Times, and New York Magazine, and it turns out not unexpectedly that in the […]
On Monday night, AU's School of Communication sponsored a screening at the Newseum of the 1992 campaign documentary The War Room with a panel discussion that included stars George Stephanopoulos, […]
I did an interview this morning with Elie Dolgin of The Scientist magazine discussing the "going broad" media strategy surrounding Darwinius masillae aka Ida the fossil. The magazine has the […]
Hooked around the accidental release of a climate change "rebranding" memo by the firm EcoAmerica a few weeks back, Seed magazine runs today an interesting roundtable discussion on the good, […]
In June, I will be heading to Copenhagen to speak at and participate in the annual meeting of the Danish Science Journalists Association. The meeting titled "Framing Research" tackles many […]
Night at Smithsonian topped the Box Office this Memorial Day weekend with a smash opening of more than $70M outpacing Terminator Salvation which scored a $43M debut. Museum directors and […]
Most of the world will be watching today's Champions League final between Manchester United and Barcelona, one of the most eagerly anticipated finals in recent memory. I'm picking ManU to […]
Over at the NY Times' Dot Earth blog, Andrew Revkin has launched a conversation with his readers on the challenge of navigating the many emerging arguments and claims about climate […]
As I wrote last week, there was a lot to like about the "going broad" communication strategy of the Darwinius masillae fossil discovery published at PLoS One. Yet, as I […]
My friend Dietram Scheufele sat down a few weeks back for a Q&A interview with one of the magazines produced by the the University of Wisconsin-Madison. Scheufele, a professor of […]
Over at his blog for the Office of Research Communications at Ohio State University, Earle Holland provides more back stage insight on the media strategy surrounding the fossil Darwinius: Prior […]
In an article in the Sunday edition, WPost reporters Steve Mufson and Juliet Eilperin detail how Obama during his presidential campaign took the lead in urging his staffers to re-frame […]
The future of science journalism and communication will involve three key strategies:1. "Going broad" and reaching a diversity of audiences across non-traditional media platforms such as entertainment film and television, […]
The Washington Post profiles Barton Seaver today, the chef who put 14th street's Saint X on the map foodwise and then helped launch the ultra-successful Hook in Georgetown. Seaver is […]
It's the season finale for Lost tonight and the narrative threads are actually seeming to fit together. My only lingering question is where exactly Jack's father fits in the mysterious […]