A. G. Lafley

A. G. Lafley

Chairman, President and CEO, Procter & Gamble

A.G. Lafley is Chairman of the Board, President, and Chief Executive Officer of Procter & Gamble.  He has authored numerous Harvard Business Review articles and is co-author, with Ram Charan, of The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation (2008). His latest book is Playing to Win (2013), co-authored with and Roger Martin.

A.G. Laffley on resurrecting tired brands. 
Great strategists are willing to invest in the future. They’re patient, they’re willing to make harder calls.