A. G. Lafley

Chairman, President and CEO, Procter & Gamble

A.G. Lafley is Chairman of the Board, President, and Chief Executive Officer of Procter & Gamble. He has authored numerous Harvard Business Review articles and is co-author, with Ram Charan, of The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation (2008). His latest book is Playing to Win (2013), co-authored with and Roger Martin.

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Embrace Customer Empathy with A.G. Lafley, CEO of Procter & Gamble

Want to build a stronger brand? The first thing you need to do is win over your customers. Embrace consumer empathy now and be rewarded later.

The Customer is the Boss

As CEO of Procter & Gamble, A.G. Lafley says he turned the organizational chart upside down, putting himself at the bottom and the customer at the top.

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