Christie Hefner

Christie Hefner

Former Chairman & CEO, Playboy Enterprises

Christie Hefner, daughter of Hugh Hefner, is the former chairman and CEO of Playboy Enterprises.

During her tenure, Hefner restructured operations and initiated the Company's highly successful electronic and international expansion. The Company launched its branded channel in 1982, making Playboy the first magazine brand to be successfully leveraged into television.  In 1994 led the Company onto the Internet when Playboy became the first national magazine on the World Wide Web.

Hefner is active in a number of local and national organizations.  She was the first woman elected to the Chicago chapter of the Young Presidents' Organization. Hefner helped found the Committee of 200, an international organization of preeminent women business owners and executives.  She serves on the boards of Rush University Medical Center, Canyon Ranch Health Resort, and on the board of governors of the Paley Center for Media.   Hefner is also on the Advisory Boards of the American Civil Liberties Union and The Creative Coalition, and a member of the Chicago Council on Global Affairs.  She also spent four years as project board chairman for the CORE Center, raising $30 million to build this innovative clinic and research facility, which opened in Chicago in the summer of 1998. The CORE Center conducts clinical research and provides prevention education and outpatient care for people with HIV/AIDS and other communicable diseases.

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Christie Hefner is careful to preserve the integrity and cachet of an upscale lifestyle brand.
Christie Hefner says some pretty counterintuitive things about the legendary Hugh Hefner.
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Christie Hefner reveals where she is taking her company in light of new technology platforms.
Christie Hefner is optimistic about the future of America, which she says, values diversity.
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Christie Hefner reveals secrets to creating a global brand.
Christie Hefner says although she’s a special case, she had to prove her worth at Playboy.
Christie Hefner says people feel rewarded when their ideas matter.
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Christie Hefner has tried to design a corporate culture that is open to all ideas.
Christie Hefner says it’s difficult, but crucial to be fair.
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Christie Hefner says CEOs today must adapt to rapid change.
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Christie Hefner on the importance of culturing creativity.
Christie Hefner says problems occur when you aren’t direct with employees.
Christie Hefner says all the creative people at Playboy make the company work.
Christie Hefner says it’s important to have vocal outside directors.
Christie Hefner says implementing a five-year plan is impossible.
Christie Hefner talks about the two touch points that excite her most about the future of Playboy.
Christie Hefner says there are ever-expanding markets around the world that make continued growth possible
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Christie Hefner explains how she chooses what companies she invites to co-brand with Playboy.
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Christie Hefner was a pioneer in moving Playboy magazine to the internet.