David Berreby

David Berreby

Author, Us and Them: The Science of Identity

David Berreby is the author of "Us and Them: The Science of Identity." He has written about human behavior and other science topics for The New Yorker, The New York Times Magazine, Slate, Smithsonian, The New Republic, Nature, Discover, Vogue and many other publications. He has been a Visiting Scholar at the University of Paris, a Science Writing Fellow at the Marine Biological Laboratory, a resident at Yaddo, and in 2006 was awarded the Erving Goffman Award for Outstanding Scholarship for the first edition of "Us and Them." David can be found on Twitter at @davidberreby and reached by email at david [at] davidberreby [dot] com.

Earlier today the game designer and philosopher Ian Bogost tweeted the above photo, signaling that TEDism—the look and feel of those incisive idea-filled talks from TED conferences—is spreading far and […]
I’ve spent a lot of time thinking about both the means and consequences of demonization. And like most Americans of my generation I generally think it’s a terrible thing. To […]
Over the past few years, government has discovered that it can accomplish a lot when it sets aside the notion that human beings are rational. Rather than giving people good […]
Political and economic changes have a way of getting into people’s heads. Once-new tools come to feel as natural as the hands that pick them up; once-new rules, ingrained in […]
Once upon a time, a car was an industrial machine you climbed in and drove around. Today, it’s also a tracking and nudging machine that second-guesses you for your own […]
A well-known example of irrational decision-making people’s tendency to overvalue the things they own (I would pay $1 for a coffee mug but will demand $5 for an identical coffee […]
When people use plastic to pay for food, they make more impulse-based purchases, like ice cream, donuts and chips, compared to those who pay with cash, as I wrote here […]