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Derek Thompson
Writer and podcaster
Derek Thompson is a senior editor at The Atlantic, where he writes about economics and the media. He is a regular contributor to NPR’s Here and Now and appears frequently on television, including CBS and MSNBC.
He is also the host of the podcast Plain English and the author of the national bestselling book Hit Makers: How to Succeed in an Age of Distraction, which has been translated into a dozen languages.
Thompson was named to both Inc. magazine and Forbes‘ 30 Under 30 lists. He lives in New York City.
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Derek Thompson, senior editor at The Atlantic, emphasizes that product success hinges not just on quality, but also on consumer perception, including novelty, appeal, and targeting the right audience.