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Fredrik Eklund
Author, “The Sell”
Fredrik Eklund is a New York-based real estate broker and one of the stars of Bravo's Million Dollar Listing New York. He is the author of a best-selling book The Sell: The Secrets of Selling Anything to Anyone. Eklund has closed over $2 billion worth of residential real estate. He was previously an IT entrepreneur in his native Sweden. You can follow Eklund at Twitter (@FredrikEklundNY), Instagram, and Facebook.
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2 min
Authenticity is hugely important when building your own brand. Don't aspire to be something you're not. Brand "you."
2 min
Top New York real estate broker Fredrik Eklund explains the mindset necessary to enter in negotiations and how a savvy negotiator uses tension to his or her advantage.