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Jason Hreha
Director of Product, Quixey
Jason is currently Director of Product at Quixey, which acquired his startup, Kite.io, in 2014. Previously, he was a researcher for BJ Fogg in the Stanford Persuasive Technology Lab, where he created the world’s first taxonomy of human behavior, complete with comprehensive strategies. This was used as the applied psychology framework for the World Economic Forum in Davos (2011). In recent years, he has been a collaborator with Dan Ariely, behavioral economist and author of New York Times best seller Predictably Irrational. He is a User Experience Advisor for 500 Startups and a mentor for the Thiel Foundation’s 20 Under 20 Program. He studied neuroscience at Stanford University.
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Whenever I work with a company or talk to people in the business world, I’m always asked for a model or a set of scientific formulas that can “solve” behavior […]
In product design and life, the simplest explanation is usually the correct one. All too often, we contrive complex, Rube Goldberg-like reasons for why things are or are not working. […]
It’s a classic idea in both Psychology and Economics that when things get cheaper or easier to do they get done more often. While this is an idea sculpted out […]
When I first started designing products, I used to mainly think about their aesthetics. That seems like the right, and obvious, thing to do. However, product design is not fine […]
Today I want to share the most powerful and useful model of behavior that I’ve ever encountered: The Fogg Behavior Model. There have been few other ideas that have impacted […]
In our culture, there are two diametrically opposed beliefs. The first is that we are powerful and strong creatures that have the ability to shape our biology and destiny in […]
As I’ve said before, technology reduces uncertainty. It does this primarily by speeding up processes, making what used to take days, weeks, or months take hours or minutes. With new […]
Life is full of next steps. In the academic literature, these things would be called “second order effects”. But, in real life, they’re called consequences (or unintended consequences). Each of […]
In an earlier article, I talked about the fact that we learn much better when we learn with our entire body – all of our senses. I called this “embodied […]
Reading is a fairly recent phenomenon. It’s generally accepted that language developed in the human species between 50,000 and 100,000 years ago. The written word, however, came much later, and […]
It’s easy to be disenchanted with the current state of technology. Some people bemoan the broken promises of the Jetsons and ask where the flying cars are. Others point out […]
Contrary to popular belief, instant gratification is a good thing. It’s good for us to get instantaneous feedback for our actions. It’s good for us to immediately know whether or […]
Last weekend, I sat down with a billion other people from across the globe to watch Germany battle Argentina for the World Cup final. In actuality, I was sitting in […]
We’re complex beings. No one denies that. However, there are also some basic laws that explain much of our behavior. One of those laws is reinforcement: specific behaviors that we’re […]
“Envy is a really stupid sin because it’s the only one you could never possibly have any fun at.” – Charlie Munger We’re social creatures. We spend an inordinate amount […]
Each of us, over time, builds a more and more comprehensive image of the world based upon our experiences and explorations. However, while this image of reality was traditionally grounded […]
When I first learned about Snapchat in early 2012, I laughed it off. It seemed like a fun, novel idea but not a potential staple in our digital lives. As […]
In my last post, I talked a bit about the fundamental purpose of technology: reducing uncertainty. Uncertainty is a double edged sword in the human experience – it provides us […]
Much of life is, and has been, invisible for most of history. We’ve always understood that people know each other, but there has been no universal ledger showing who-knows-who, for […]