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Jason Hreha
Director of Product, Quixey
Jason is currently Director of Product at Quixey, which acquired his startup, Kite.io, in 2014. Previously, he was a researcher for BJ Fogg in the Stanford Persuasive Technology Lab, where he created the world’s first taxonomy of human behavior, complete with comprehensive strategies. This was used as the applied psychology framework for the World Economic Forum in Davos (2011). In recent years, he has been a collaborator with Dan Ariely, behavioral economist and author of New York Times best seller Predictably Irrational. He is a User Experience Advisor for 500 Startups and a mentor for the Thiel Foundation’s 20 Under 20 Program. He studied neuroscience at Stanford University.
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All of us think that we’re more “special” and capable than we are. This phenomenon has many different names in the psychological literature, but my personal favorite is “The Lake Wobegon effect” – a reference to a mythical town where “all the women are strong, all the men are good looking, and all the children are above average."
A person is, in large part, the sum of their habits. We go through an evolutionary process each day, in which certain behaviors in our repertoire are selected for and […]
There are three primary ways that mobile technologies change our behavior: 1. By making things easier 2. By interrupting us 3. By giving us feedback By Making Things Easier: Let’s […]
In the last decade, the business and technology worlds have become obsessed with the science of the mind. The thinking goes as follows: if we understand the mind, in all […]
One of the trendiest ideas in popular psychology in the last few years has been that of “ego depletion” or willpower as a limited resource. Many different books have been […]
I’ve been thoroughly dismayed by Facebook the past couple of years. Maybe it’s a quirk of memory, but I don’t remember my feed being so full of political sparring and […]
Whenever I work with a company or talk to people in the business world, I’m always asked for a model or a set of scientific formulas that can “solve” behavior […]