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Jason Hreha
Director of Product, Quixey
Jason is currently Director of Product at Quixey, which acquired his startup, Kite.io, in 2014. Previously, he was a researcher for BJ Fogg in the Stanford Persuasive Technology Lab, where he created the world’s first taxonomy of human behavior, complete with comprehensive strategies. This was used as the applied psychology framework for the World Economic Forum in Davos (2011). In recent years, he has been a collaborator with Dan Ariely, behavioral economist and author of New York Times best seller Predictably Irrational. He is a User Experience Advisor for 500 Startups and a mentor for the Thiel Foundation’s 20 Under 20 Program. He studied neuroscience at Stanford University.
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In product design and life, the simplest explanation is usually the correct one. All too often, we contrive complex, Rube Goldberg-like reasons for why things are or are not working. […]
It’s a classic idea in both Psychology and Economics that when things get cheaper or easier to do they get done more often. While this is an idea sculpted out […]
When I first started designing products, I used to mainly think about their aesthetics. That seems like the right, and obvious, thing to do. However, product design is not fine […]
Today I want to share the most powerful and useful model of behavior that I’ve ever encountered: The Fogg Behavior Model. There have been few other ideas that have impacted […]
In our culture, there are two diametrically opposed beliefs. The first is that we are powerful and strong creatures that have the ability to shape our biology and destiny in […]
As I’ve said before, technology reduces uncertainty. It does this primarily by speeding up processes, making what used to take days, weeks, or months take hours or minutes. With new […]
Life is full of next steps. In the academic literature, these things would be called “second order effects”. But, in real life, they’re called consequences (or unintended consequences). Each of […]