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Lucas Conley
Author, Obsessive Branding Disorder
A contributing writer for Fast Company, Lucas Conley is an experienced journalist with an eye for stories that change how we see the world. Widely published in a number of fields, his work has appeared in The Boston Globe, SPIN, and ESPN: The Magazine, among other publications.
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Lucas Conley speaks about how excessive marketing is eroding our communities.
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Lucas Conley instructs corporations to forget top-down branding.
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An entire lifestyle is there for us to buy, Lucas Conley says.
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Lucas Conley says marketers have become very good at profiling the consumer.
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When advertisers start to intrude on word-of-mouth recommendations, it’s red flag, Lucas Conley warns.
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Lucas Conley notes tighter controls on branding in European programming, but in Asia, luxury brands reign supreme.
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Lucas Conley tells of companies not seeing themselves as part of any problem.
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Lucas Conley informs us on billboards that can read your face.
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Find a few trusted sources of uncontaminated information, Lucas Conley advises.
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Lucas Conley wonders if we can really launch a new iPhone every six months.
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Lucas Conley deals with the irony of ironies, turning yourself into a franchise.
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No, Lucas Conley says, Nixon and JFK paved the way.