Martin Gonzalez

A person wearing glasses and a dark sweater smiles against a light gray background.

Martin Gonzalez is the co-creator of Google’s Effective Founders Project and the co-author of The Bonfire Moment.

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Book cover titled "The Bonfire Moment" with a diagonal gradient line, inspired by Bob Taylor’s collaborative spirit, and text: "Bring Your Team Together To Solve The Hardest Problems Startups Face" by Martin Gonzalez & Josh Yellin.

Business

Collaboration masterclass: How to wrangle disagreements like Bob from Xerox

Tech legend Bob Taylor — a pioneer of the computing revolution — figured out the genius of framing two types of disagreement.

Martin Gonzalez & Joshua Yellin

Open book with a gradient bar design on the left page and an illustration of founders sharing wisdom around a fire on the right page.

Business

Why founders should fight hardwired “hyperbolic discounting”

Startup success can often hinge on a key lesson derived from behavioral science ... and Jerry Seinfeld's "Night Guy vs. Morning Guy" routine.

Martin Gonzalez & Joshua Yellin

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